Missouri Auction School graduate. 30 years of experience across Colorado, Utah, Texas, and Montana. I love what I can do for people — making life’s transitions a little easier, one auction at a time.
Jill Herbert graduated from Missouri Auction School in 1996 and has been serving families, farms, and communities ever since. What started as a consignment store in Rifle, Colorado grew into one of the most trusted auctioneering operations on the Western Slope — and beyond. Jill and her team have conducted auctions across Colorado, Utah, Texas, and Montana.
We’ve sold everything under the sun — goats, chickens, antiques, farm equipment, firearms, estates, and business liquidations. If it has value, we can sell it. And if we can’t help you make money on your sale, we’ll tell you that upfront. Just don’t be afraid to call — you never know until we come take a look.
Jill’s team is made up of part-time professionals — each one an expert in their own field. They bring that same level of care and professionalism to every Boots N Lace auction.
If your organization is a registered 501(c)(3), Jill will run your benefit or charity auction at no charge. We bring the energy, the crowd, and everything it takes to make your fundraiser a success — because community matters to us.
Give us a call and we’ll come out and see what you have. No pressure, no obligation — just an honest conversation about how we can help.

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