Meet Your Auctioneer
Jill Herbert Boots N Lace

Missouri Auction School graduate. 30 years of experience across Colorado, Utah, Texas, and Montana. I love what I can do for people — making life’s transitions a little easier, one auction at a time.

Jill Herbert — Boots N Lace Auctioneering
Jill Herbert Licensed Auctioneer · Est. 1996
Boots N Lace Auction
Her Story

30 Years of Making Lives Easier.

Jill Herbert graduated from Missouri Auction School in 1996 and has been serving families, farms, and communities ever since. What started as a consignment store in Rifle, Colorado grew into one of the most trusted auctioneering operations on the Western Slope — and beyond. Jill and her team have conducted auctions across Colorado, Utah, Texas, and Montana.

We’ve sold everything under the sun — goats, chickens, antiques, farm equipment, firearms, estates, and business liquidations. If it has value, we can sell it. And if we can’t help you make money on your sale, we’ll tell you that upfront. Just don’t be afraid to call — you never know until we come take a look.

Jill’s team is made up of part-time professionals — each one an expert in their own field. They bring that same level of care and professionalism to every Boots N Lace auction.

Nonprofits & 501(c)(3) Organizations
We Do Benefit Auctions for Free.

If your organization is a registered 501(c)(3), Jill will run your benefit or charity auction at no charge. We bring the energy, the crowd, and everything it takes to make your fundraiser a success — because community matters to us.

FREE for 501(c)(3)s
You can understand me when I’m auctioneering — so don’t be afraid to come bid and have a great time.
Jill Herbert — Boots N Lace Auctioneering
How We Got Here

30 Years in the Making.

1996
Rifle, Colorado
Jill graduated from Missouri Auction School and opened The Auction Barn — a consignment store in Rifle that planted the seed for everything that followed.
1998
Delta, Colorado
Jill established OK Auction in Delta, specializing in antique auctions plus farm, estate, and liquidation sales. A reputation for integrity and energy began to grow.
Now
Western Colorado & Beyond
Boots N Lace Auctioneering serves Colorado, Utah, Texas, and Montana. 250+ auctions completed and a community that keeps coming back.
Boots N Lace Auction
Boots N Lace Auction
Jill Herbert Auctioneer
What We Stand For

The Boots N Lace Difference.

01
We Care About People
We understand that many auction situations come from life-changing circumstances. Whether you’re settling an estate, closing a business, or making a tough transition — we have your best interests at heart, every step of the way.
02
Fast, Fun & Family-Friendly
Our auctions move quickly because we know your time is valuable. We make it fun for the whole family — and once you come to one of our sales, you’ll keep coming back. If you haven’t been, you’re missing out.
03
A Team of Professionals
Everyone on the Boots N Lace team is a professional in their own right. They bring that expertise and passion to every auction — creating an experience that’s organized, energetic, and built around you.
Get Started

Ready to Work With Jill?

Give us a call and we’ll come out and see what you have. No pressure, no obligation — just an honest conversation about how we can help.

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